Privacy Policy

Last updated: January 2026
Website: https://www.thesweetiepeople.co.uk

This Privacy Policy explains how The Sweetie People (“we”, “us”, “our”) collects, uses, shares and protects your personal information when you:

browse or use our website, and
place orders for products from our online shop.

We respect your privacy and are committed to protecting your personal information in line with UK data protection law (UK GDPR & Data Protection Act 2018).

1. What Information We Collect

We collect two types of information:

📌 Device & Website Information

When you visit our website, we may automatically collect:

IP address
browser type and version
device type
pages viewed and interaction data
referral source and search terms

We use technologies such as cookies, log files, web beacons, and similar tools to collect this information. thesweetiepeople

📦 Order/Transaction Information

When you make a purchase, we collect:

name and billing/shipping address
email address
phone number
order and payment details (not stored by us in full — we use secure payment providers)

This information is collected only when you submit an order form. thesweetiepeople

2. How We Use Your Personal Information

We use your information to:

✔ Process and fulfil orders (including payment, delivery, confirmations)
✔ Communicate with you about your order or account
✔ Screen for fraud and risk
✔ Improve our website experience and analytics
✔ Send promotional emails and offers, if you have opted in

We will never use personal information for automated decisions that significantly affect you.

3. Legal Basis for Processing

Under UK data protection law, we rely on the following legal bases for processing your data:

✔ Contract: to fulfil your orders and provide services you request
✔ Legitimate interests: website analytics, fraud prevention, marketing improvements
✔ Consent: where you explicitly agree to receive marketing communications or cookies not necessary for the functioning of the site

4. Cookies & Tracking Technologies

We use cookies for site functionality and analytics. A cookie is a small text file stored on your device that helps improve your experience.

You can manage or disable non-essential cookies through your browser settings, but this may affect some site features.

5. Marketing and Promotional Emails

We may send you marketing emails if you have opted in. You can unsubscribe at any time by:

clicking the “unsubscribe” link in emails, or
contacting us directly

We will never share your email list with third parties for their direct marketing without your consent.

6. Sharing Your Information

We will only share your personal information where necessary to:

fulfil your order via third-party service providers (e.g., payment processors, couriers)
comply with legal obligations
prevent fraud or protect rights

We do not sell your personal information to any third party.

7. Data Retention

We keep your personal information only as long as needed to:

complete your order
comply with legal obligations (tax, accounting)
resolve disputes

After that, we securely delete or anonymise the data.

8. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Delete your personal data
Object to or restrict processing
Data portability
Withdraw consent at any time

If you wish to exercise your rights, contact us using the details below. We will respond within legal timeframes.

9. Children’s Privacy

Our website and services are intended for users aged 18+. If you are under 18, you may only use the site with consent from a parent or guardian.

10. Security

We implement appropriate technical and organisational security measures to protect your personal data. However, no method of transmission over the internet is entirely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or business practices. We will post the updated policy on this page with a revised “Last updated” date.