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Bradford based sweet shop, The Sweetie People gets a Twitter Boost from Theo Paphitis

A Bradford based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Monday 1st july, owner of The Sweetie People, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 2500 #SBSwinners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted The Sweetie People's message to his almost 500,000 followers and as a result, The Sweetie People has 100s more followers and extra orders for their products.

They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Jessica said, “We’ve been in business just over 4 years, we've had our ups and downs! But we have carried on, not given up, hard work and dedication has paid off. It is great to have support from Theo because it’s been tough trying to raise our profile as an independent and Theo has recognised our hard work and helped spread the word about what we do to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Sweetie People every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

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